How To Get More Phone Leads From Your Website

Attract Leads and Nurture Them

Businesses take immense pains to ensure their lead generating strategy is result-oriented and unique. After all, it works to improve business and brand image. About 63% of marketers say generating traffic and leads is their top challenge while 53% of marketers say half or more of their budget is allocated to lead generation. Yet, sometimes despite all these efforts and brainstorming sessions, you cannot gain any phone leads, that is phone calls that generate opportunities and revenue.

Simply having an attractive domain and a colorful website is not enough. It is essential to know whether your website converts phone leads or not too. If not, the entire point of having a website goes to waste. But wait, don’t sweat it. Here are a few ways how you can get more phone leads from your website.

Pay attention to information on your website

If your website is catchy but superfluous when it comes to advertising the services and facilities your business offers, you naturally won’t find many people picking up the phone to get in touch with you. The key to generating quality phone leads revolve around three things:

  • The marketing message you string together to get people attracted to your services
  • The strategic activities you put into practice to get people to your site in the first place
  • The sales pitch you use to talk people into utilizing your services when they are in need

Keeping these factors in mind, when putting up information on your website, is key for getting better leads.

Having a strong motive for customers to call

It all boils down to one question, “Why should customers call you?” Sure your website serves as a basis for putting high level information across but it lacks the convincing power, empathy and ability to deal with human issues. Voice calls win hands down since customer interaction is human and compassionate. Putting across just the right amount of information that gives potential customers a gist of what your business and brand is all about is enough. This way, they feel compelled to get in touch with you to understand your services and facilities offered. You, as a business owner, need to give precise and gripping reasons for customers to get in touch with you via the phone.

Make it simple for visitors to call

Visitors checking out your website mainly browse through your various offerings from mobile devices. Making people copying and pasting your contact number from a browser into their dialer is time consuming. You need to see that lacing a call is carried out as flawlessly as possible. After all, you need these potential visitors to become phone leads. An easy way of doing this is making sure your contact number is correctly formatted onto your website. It is a simple HTML exercise that can be conducted effortlessly. This ensures starting a call whenever the phone number is clicked is seamless and productive.

The power of call-tracking systems

 Having a good and potent call-tracking system makes it easy to comprehend where your calls are coming from. In this way, you can filter your digital marketing strategy by maximizing inbound calls in a hassle-free way. Try Googling your own website and see whether finding your contact details is easy. Checking if you can find a CTA on every page and whether they all work consistently and seamlessly is a good idea as it helps you gauge whether customers can get in touch with you without any glitch.

Tips and tricks you can use

You Call-to-Action (CTA) needs to be clear and reverberating for visitors. This helps to convert better and more improved phone leads. To do this, you can:

  • Offer free, prompt advice from expert advisors. This is particularly true if you or your co-workers are specialized professionals in your field.
  • Put the pictures of your team members on a team page on the website. Listing your team members down with welcoming, smiling photos adds a human touch to your website. This works to generate more calls.
  • Add testimonials and reviews to the website. It helps to build trust, confidence and expectations in the minds of customers.

Think about using industry awards, human pictures and testimonials to offer customers the best possible experience of what it feels like when doing business with your company.

Rather than listing your mobile number or a toll-free number, it is advisable to get a dedicated second phone number. This benefits your business related activities in a better way. So now that you know the nuances that go into getting more phone leads from your website, go ahead and use them to your advantage. Don’t lose hope, if your efforts do not show productive results all the time or on the first try. You can rest assured that your lead generation efforts will certainly go nowhere but up with time and effort.